FIRST CHOICE LAUNCHES AWARD WINNING TEA AT HOTELYMPIA
12 Feb 2008

At Hotelympia (Stand S1611), First Choice Coffee will be celebrating the news of its appointment as exclusive UK distributor of Java Republic Roasting Company's Real Leaf Speciality Teas. Sourced from the world's very best growers, the real leaf teas have won many awards for their premium taste - most recently picking up a double gold and a gold medal at The Great Taste Awards 2007.

Java Republic tea offers quality tea that's ethically sound. All the ingredients used are sourced from growers who maintain legal working standards and promote progressive social awareness policies. Java Republic supports the culture of care in the tea industry that has led to the construction of hospitals and child-care facilities for farming communities, so customers can be confident that in buying Java Republic tea from First Choice Coffee they are making a real difference to the living and working conditions of the producers behind the tea.

Quality is paramount; both to Java Republic and First Choice Coffee and Java Republic teas are perfect for the premium market. Java Republic speciality tea range comes in a silky handcrafted teabag bursting with natural whole leaves, flavours, fruit and herbs. The silken bag ensures full infusion and allows the tea to unfold and circulate freely giving a full and fresh flavour.

We're thrilled to be able to provide our customers with Java Republic teas; they offer high quality tea that's wholly in-line with the First Choice Coffee brand. The teas really are in a class of their own and will be the perfect match for our premium coffee, comments Elaine Higginson, managing director of First Choice Coffee.

"The result of our passion for quality is provision of objectively superior products and superior real whole leaf teas - we believe that the customer should demand authenticity and ethics in food and drink", David McKernan managing director of Java Republic Roasting Company.

Each tea in the range of black and green teas is made from the whole of the leaf, herb, fruit and flower - giving the tea an exceptionally intense and satisfying taste, as well as preserving the natural antioxidants.

With flavours ranging from Breakfast and Earl Grey to Rooibos Vanilla and Wild Berry Infusion there is something to suit everyone. Three new flavours are set to launch in the UK market in 2008 - Blood Orange, White Peony and Black Liquorice. Point of sale material such as flyers, menus and beautifully crafted wooden tea presentation boxes are also available.

First Choice Coffee has already built a strong reputation for supplying total coffee solutions - everything from exceptional espresso equipment and quality coffee, to full training and after-sales support. This latest addition to its portfolio will further enhance its position as market leader to the foodservice industry.

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