We won’t let your coffee offer stand still. We’ll work with you to keep your offer fresh and streets ahead of the rest. There are a lot of brands fighting for attention. We’ll make sure yours packs a punch.
Serving the best coffee is a surefire method of generating repeat business, but you still have to get people through your door the first time. And let’s face it, there aren’t too many coffee virgins out there, so your new customers are going to have to be lured away from the competition.
That’s where our brand creation comes in. Our innovative in-house, creative team provides added value propositions and support materials that stand-out from the crowd to meet customer demand.
We can develop a bespoke coffee brand that’s perfect for your business – and we’re not just talking about a logo here. Great brands are built from the inside out, so it could be fun, funky, formal, casual. We will develop something that carries your personality, so it fits with the rest of your proposition, from your mission and values through to the small print on the menu.
While the right visual identity and tone of voice is essential, it’s also critical to provide customers with a range of beverages that’s both comfortingly familiar and refreshingly different. Our expertise and commitment to innovation will give you regular new products and updates, and we’ll help you set pricing, to drive profit.
We believe there are the four steps to creating a truly effective brand. This is how we do it:
Stage 1 Assess
We look at what you’re already doing, what your competitors are up to, what’s happening in the marketplace generally, and from all this information, we work out what the brand needs to deliver.
Stage 2: Consider
Next, we think about how it’s going to meet the goals we have set and the strategists sit down with our creative team to develop the brand’s personality, style and tone. It all goes to create a special point of difference for your business.
Stage 3: Create
This is the really fun part, where we play around with concepts and visuals, exploring several options before we reach the right one. Then, we help you put it in place.
Stage 4: Manage and partner
But that’s not the end of it. A great brand is an ongoing process, requiring constant attention and regular maintenance, so we work alongside you, to keep it fresh. And so, a great brand is born.
Life's Little Perks
Great coffee will keep your customers coming back, but sometimes they need a little pick-me-up, to go with their caffeine hit. Our Coffee Perks scheme gives your customers an additional incentive to buy coffee through a series of link promotions with like-minded consumer brands.
